Proof that your many layers can land in one unforgettable universe

Brand universes made to grow with every pivot, obsession, and next-big-thing

Youโ€™re not one-dimensional, so neither is my approach!

Both sides of my brain kick in when we work together.

Law sharpened my strategy brain. Design gave it style.ย 

And with this perfect mix of left-brain strategy and right-brain creativity, we'll transform your passions into a cohesive, impactful universe that feels like you, grows with you, and commands attention in alll the right ways!

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A collection of orbit-worthy brands

Second Gear

Indie auto garage and city community hub for the fast-laned people

VIEW ON INSTAGRAM โ†’

The Common Table

Cafe and community hub that's evolving into a lifestyle brand

VIEW ON INSTAGRAM โ†’

Pause to Play

Digital wellness app that gamifies breaks with nostalgic gaming UX

VIEW ON INSTAGRAM โ†’

Signed In Red

IP lawyer for the nightlife performers and entertainers

VIEW ON INSTAGRAM โ†’

Esther Zheng

Multipassionate film and street photographer who specialises brand storytelling

VIEW ON INSTAGRAM โ†’

Recite

All-in-one lesson and student management app built for music teachers, parents, and students

VIEW ON INSTAGRAM โ†’

Peek inside my dual-processing brain:

THE STRATEGIST SIDE

Fuelled by structure, sharpened by law, and obsessed with turning chaos into clarity:

  • Legal background: decision-making, attention to detail, forward-planning
  • Systems thinking that simplifies the big picture vision
  • Positioning rooted in logic and helluvalot of research, not guesswork
  • Strategic frameworks for content, messaging, and growth
  • Analytical eye for refining and simplifying
THE DESIGNER SIDE

Design-trained, colour-happy, and part-time artist with a full-time love for expression:

  • Story-driven visuals and language that spark connection
  • Colour psychology, typography, and aesthetics that say what words canโ€™t
  • Creativity thatโ€™s backed by concept, not just vibes
  • Unapologetically expressive, emotionally intelligent, and always a lil playful

Client raves that have me beaming for days

Czarcee was an absolute pleasure to work with! Her talent in not only in creating marketing material from scratch, but also her organisation and use of top tier tools to help with communication and interaction has been genuinely a joy to work with. I look forward to working with her again in the future and feel like any business idea I have can be turned into a million dollar business with her!

Your process allowed me to feel seen and understood, not just for my business but personally too. I feel equipped to express myself consistently and let the best parts of my personality shine through in my brand voice! When you said "you-fueled" you weren't kidding. This is so ME and my audience is going to love it.

Your make spaghetti dreams so actionable and tangible. You define the term 'realistic' from being something you settle for, to something that you can now reach out and touch.[...] You've given me the strongest foundation to stand on my own two feet and achieve my dreams and I cannot thank you enough.

Czarcee absolutely nailed the vision for Social Butterfly Club! [...] The final brand reflects our refreshed approach so perfectlyโ€”strategic, yet approachableโ€”and she maintained the cohesion with our sub-brands effortlessly. SBC looks polished, but still embraces that relaxed, community-driven feel we were after. Couldnโ€™t recommend her enough for any designer looking to elevate their brand visuals!

Got burning questions? โค๏ธโ€๐Ÿ”ฅ

Do I need to know my niche before working with you?

โฌ‡๏ธ

I will die before I tell you to niche down to "one thing".

I specialise in working with multipassionate founders โ€” you donโ€™t need to niche down, you just need the right strategy (and visual system) to connect your dots.

How much involvement is expected from me?

โฌ‡๏ธ

This is a collaborative process (but stress-free, promise).

Iโ€™ll guide the rocket, but Iโ€™ll always need your insight, feedback, and weirdly specific voice notes to build something that's fuelled by you!

What makes your approach different from other designers?

โฌ‡๏ธ

I start with your brain: your goals, quirks, passions, personality, and everything you're trying to build.

Because when youโ€™re ย multipassionate, youโ€™re not just slapping a logo on an idea โ€” youโ€™re creating a whole damn universe around it.

Thatโ€™s where I come in! With a strategy-led process (shoutout to my law brain), every design decision is rooted in logic, aligned with your growth plans, and built to expand with you โ€” not box you in.

You walk away with visuals, of course!! But way more importantly? A system that helps you show up smarter, lead louder, and turn scrolls into stickiness.

Still have questions? Send me an email!
Matching your creative range with my own
Got a brand idea that just won't shut up?
(Honestly same)

Letโ€™s turn that chaos into a plan and build the kinda brand universe that actually does shit โ€” whether youโ€™re just getting your personal brand off the ground or ready to go full orbit.