Both sides of my brain kick in when we work together.
Law sharpened my strategy brain. Design gave it style.
And with this perfect mix of left-brain strategy and right-brain creativity, we'll transform your passions into a cohesive, impactful universe that feels like you, grows with you, and commands attention in alll the right ways!
Esther Zheng
VIEW CASE STUDY →
Recite
VIEW CASE STUDY →Fuelled by structure, sharpened by law, and obsessed with turning chaos into clarity:
Design-trained, colour-happy, and part-time artist with a full-time love for expression:
I will die before I tell you to niche down to "one thing".
I specialise in working with multipassionate founders — you don’t need to niche down, you just need the right strategy (and visual system) to connect your dots.
This is a collaborative process (but stress-free, promise).
I’ll guide the rocket, but I’ll always need your insight, feedback, and weirdly specific voice notes to build something that's fuelled by you!
I start with your brain: your goals, quirks, passions, personality, and everything you're trying to build.
Because when you’re multipassionate, you’re not just slapping a logo on an idea — you’re creating a whole damn universe around it.
That’s where I come in! With a strategy-led process (shoutout to my law brain), every design decision is rooted in logic, aligned with your growth plans, and built to expand with you — not box you in.
You walk away with visuals, of course!! But way more importantly? A system that helps you show up smarter, lead louder, and turn scrolls into stickiness.
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You've reached the down-under part lol
If you're new here, I'm CK - an Australia-based freelance Brand Strategist + Designer who specialises in personal branding and brand identities for multipassionate founders with big ambitions!
