You’re not here to be a full-time content creator.
But you are the face of your brand — and that means how you show up matters.
If you’re caught between being “too real” and “too curated,” this workbook helps you find your balance.
Define what you’re known for, clarify how you show up, and build a personal brand that grows with you.
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💥 A 4-section, self-paced Notion workbook that helps you map out your personal brand from the inside out
💥 Thought-jogger prompts and guided exercises to define your brand POV, themes, associations, and personality
💥 A guided system to translate your brand clarity into creative, strategic ideas
💥 A framework to help you balance personal expression and professional credibility in your content
💥 A rhythm builder to map out a visibility cadence that works with your energy and style
💥 BONUS: Submit your completed workbook for feedback — first 15 submissions get personalised feedback from me!
1) Define your brand anchors — the POV, personality, and topics that tie everything together
2) Translating these anchors into content — Rooted in what you really stand for, not what the algorithm wants
3) Build your personal-and-professional filter — Balance personal expression and professional credibility, without feeling like two separate people online
4) Find your show-up rhythm — One that actually flexes with your energy, keeps your message consistent, and makes showing up online feel easier and more sustainable.
A low-lift, high-clarity tool to help you build a personal brand framework that feels like you... and works like a founder’s!
💥 The perfect prequel to Pocket-Sized Brand Blast, but still powerful on its own
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If you're new here, I'm CK - an Australia-based freelance Brand Strategist + Designer who specialises in personal branding and brand identities for multipassionate founders with big ambitions!
