dwy 1:1 personal branding intensive

Build a founder-led online presence that leads to visibility and trust (no 'niching down' required)

You’ve got ideas, offers, and creative threads everywhere, but...

When it comes to showing up online? You feel like a walking contradiction.

My personal branding intensive is for you if you’ve ever said...

“I don’t know how to talk about all the things I do”
“My content feels scattered”
“I’m tired of rewriting my bio every month.”
“I want to talk about more than one thing… but don’t know how to bring my people with me.”

If you’re pivoting, growing, or reintroducing yourself — and want your audience to get it, your next move could be to blast off your personal brand.

Side profile of a woman sucking her cheeks in and forming a peace sign with her hands in the hair

That's why we kickstart with a 2-hour workshop to decode and define...

The common thread that ties your passions together, so you never have to explain your range in five different ways again
The role you play in your space, and how to own it confidently (without feeling over-the-top)
Your audience connection points - the stuff that actually makes people think, "woah they GET-get me," and stay orbiting
Messaging anchors you can build content, community, and direction around, instead of pulling captions out of thin air every week

A personal branding intensive for the multipassionate founder who’s ready to get unstuck

A retro pixel-style graphic with the words “POCKET-SIZED BRAND BLAST” in white blocky text on a dark grid background. Two yellow comic-style explosion illustrations decorate the corners, adding energy and playfulness.
I'M READY 2 blast off
Pocket-sized Brand Blast

Build a personal brand that grows with you, not against you (without the full rebrand)

From just a 2-hour guided workshop, you walk away with a tailored Growth Plan that covers:

Brand Core

A defined Brand Core that sets a stronger personal brand framework

content strategy

An aligned Content Strategy that takes the second-guessing out of your content decisions

community-building

An actual plan to build your community, so you're no longer praying people stick around

3 pocket-sized steps to your personal brand
What actually happens in this intensive (and how "pocket-sized" is it?)
1. The Workshop
We uncover all the brand-building gold in a 2-hour guided workshop, and use your answers and my insights to shape your Growth Plan
2. The Plan
I then distill all those insights into a tailored Growth Plan, which you get within one week from the workshop!
3. The Implementation
Not "buh-bye" yet! Brand-building is a long journey, so you also get implementation support, weekly check-ins, and a custom Kanban board listing the exact next steps to take
Graphic design of a crumpled, opened candy wrapper
Your personal brand isn’t just for being seen — it’s what ties it all together
Because your next idea shouldn’t throw people off

When your brand isn’t grounded in who you are, every new idea feels like it needs a whole new explanation. And your audience? They won't get the full picture.

But when your brand is personal and reflects you — not just your latest offer — you can pivot, expand, or try something new... without losing momentum.

It becomes your centre of gravity. The throughline that says: “This is still me — just evolving”

See the blasting clarity in real-time

founders who needed a future-proof online presence for their big vision
Meet Cansu and Caner, founders of a popular note-taking app Defter Notes.

They have big plans for their start-up SaaS brand... but the last thing they want is to build from scratch every time they come up with new ideas and new products.
Grid image of a man and a woman smiling, with a white background
"[we] feel scattered with personal projects, Defter Notes, and side projects for [our bigger brand goal]"
With big ambitions, they came to the process feeling:

→ Pulled in 5 different directions

→ Unsure how they'll connect current and future ideas back to one central theme (so it all makes sense for their target audience)

→ Puzzled on how to build brand awareness when they're competing against big tech giants... while also not falling to overly performative content

→ Like they could strengthen connection with their community... but wrestling with the "how"

So what they really needed... was to give their brand its own centre of gravity.

Which means, they needed to build a founder-led online presence.
from just a 2-hour workshop, we decoded their Brand Core
☀️ Clarified the common thread that any current and future ideas were tied to:

Empowering the creatively wired and curiously driven

☀️ Identified their 3 'gravitational pulls' (the concepts they want their brand to be closely associated with)

☀️ Amplifying the gap they saw and were driven to fill:

Most productivity-focused brands obsess over optimisation. What’s rarely nurtured is the true nature of creative minds - ones that need space to experiment, think in spirals, and thrive in systems that reflect how they actually learn (non-linear-ly)

Now to turn this into a direction for content...
stepping into their founder shoes via content
Within the Content Strategy and Community-building Plan, we uncovered:

📱 The hyperspecific topics and sub-topics and formats they needed to create content around, in order to build the desired associations, as well as an on-brandpresense

📱 The narratives to build their brand and founder identity around, as well as deepen connection

📱An IG Stories Strategy that don't feel like just a daily check-in, but will compound into building their community

...And so much more!
30 days of consistency, confidence-building and deepening connection
After spending 30 days together, providing support and guidance as they gear up for their app relaunch, Cansu and Caner have since:

💥‍Built the confidence to share the stories of why and how Defter Notes came to be

💥Deepened community engagement from sharing these more personal aspects (Proof? The comment section of their storytelling posts!)

💥Grew their broader audience

💥Consistently created content that can help them build this association around being for non-linear thinkers

Created specifically for...

Founders with too many tabs open and too much to say to fit into just "one niche"
Creatives who are done shapeshifting just to “make sense” to their audience
Founders who are the brand, and need their online presence to keep up
People with a vision too big for just trendy content or watered-down messaging

Choose your support level

Full Support
One-off payment of
$1150
Best for self-starters who just need clarity to blast off
  • 2-hour workshop to define the direction of your brand and content
  • 20-page tailored Growth Plan
  • Custom Kanban board of next action steps
  • 30 days implementation support + weekly check-ins
  • Access to custom-trained social copywriting GPT
Extended Support
3 monthly payments of
$700
Best for founders who want ongoing hands-on support as they implement and evolve
  • 2-hour workshop to define the direction of your brand and content
  • 20-page tailored Growth Plan
  • Custom Kanban board of next action steps
  • 90 days implementation support + weekly check-ins
  • 1 x 45-min follow-up call
  • Access to Content Console (Notion hub of mini trainings on Reels, designing carousels, writing copy and content workflow)
  • Access to custom-trained social copywriting GPT

Clients who've had a BLAST with the process and their personal brand

Having you around was a joy, thank you for holding our hand as we worked on building confidence.

As technical founders, we tend to hide behind our work and assume our personality will get in the way.

Brainstorming with you and bouncing ideas gave me the reassurance and allowed us to connect more with our audience.

It’s like having an instructions manual on how to be me! If I get lost in my thoughts I can get back to the growth plan and clear my mind

I’m just SO GRATEFUL that I had this opportunity! My brain is messy and chaotic but you managed to untangle all my thoughts and make everything click together! Thank you thank you thank you! 🫶🏻

Your make spaghetti dreams so actionable and tangible. You define the term 'realistic' from being something you settle for, to something that you can now reach out and touch.[...] You've given me the strongest foundation to stand on my own two feet and achieve my dreams and I cannot thank you enough.

No niching down required to build recognition and visibility (seriously!)

PSBB was made for in-between-evolving phases where you're thinking:

"I’m ready to be the face of my brand"
"I've outgrown being just a product people buy online"
"I'm ready to be a founder, not a just service provider"
"There's real movement I want to make, and I'm ready to show that!"

You don’t need to niche down.
You just need to build a brand that reflects who you are and can hold all that you bring — and gives you the clarity to blast off confidently.

Angled shot of a smiling woman with glasses, holding a tray of sushi in one hand and chopsticks in the other

Got burning questions? ❤️‍🔥

Is this like a regular clarity call?

⬇️

Nope — this is a full-on personal branding strategy intensive.

You get a 2-hour workshop, a 20-page Growth Plan, a custom Kanban board, and at least 30 days of support to actually implement it.

Not just talk, but a plan and support to put momentum behind it!

Do I have to niche down for this to work?

⬇️

Absolutely not!! We're kinda allergic to that anyway...

This is built for founders who refuse to niche down.

We don’t box you in — we help you build expansive foundations that flexes as you grow and experiment, so you don’t confuse your audience when you evolve.

Is this a course or coaching program?

⬇️

Sadly, no! It's a 1:1 done-with-you intensive.

Because the implementation support goes for at least 30 days, I can only take on a limited number of spots per quarter / per month.

But this means I can deliver fully tailored, personalised and focused support and solutions... just for you!

Is this the same as your full brand design service?

⬇️

Nope — PSBB is a strategic jumpstart, not a full brand identity package.
You won’t get logo files, visuals, any creative direction or a full identity system.

What you do get is deep clarity on your brand narrative, foundations, and content direction — so if/when you’re ready for visuals, you've got the solid foundations to maximise its impact!

Can I do PSBB first, then upgrade to a full branding project later?

⬇️

Yessss!

In fact, PSBB is the first step for multipassionate founders who want clarity before diving into design.

If you decide to move forward with YBD within 90 days from date you received your Growth Plan, the groundwork is already done — and I’ll discount your investment accordingly!

Will I get sales and virality from PSBB?

⬇️

TL;DR: PSBB isn’t a magic ticket to going viral or a funnel that prints sales overnight.

This is a personal branding intensive — not a marketing bootcamp or sales strategy.

What you will walk away with is:
💥 A clear direction for your personal brand
💥 A defined throughline to help connect the dots between your ideas
💥 Defined narratives that resonate
💥 An aligned content strategy that helps your brand grow intentionally, not passively

If you’re expecting a plug-and-play formula or a surge in overnight sales, this probably isn’t the best fit (and that’s okay!)

How does the payment plan work for the Extended Support tier?

⬇️

Once you submit your interest via this form, I'll reach out with an onboarding email that will have the payment link for the first $700.

You’ll then receive the next two invoices monthly — one every 30 days from your original sign-up date.

For example, if you book on June 15, your second invoice will land around July 15, and your final one on August 15.

You’ll receive full access to the extended support period (including the training hub + follow-up call) right from the start — no waiting between payments!

How much time do I need to dedicate to this?

⬇️

As far as "mandatory" participation goes, you only need to dedicate 2 hours.. and that's for the workshop!

After that, ball's in my court to finalise the Growth Plan.

But when it comes to implementation... you set the pace!
I just equip you with a a custom Kanban board that maps everything out visually, so you’re never wondering “what now?” after you receive the Growth Plan.

A plan is nothing without execution, right?

And the weekly check-ins are there to keep you moving and make sure the work doesn’t get buried under the day-to-day.

(That light accountability is a huge client favourite!)

Still have questions? Send me an email!

Not quite ready for the full blast?

Start with the Personal Brand Workbook — the prequel to PSBB.

If you’re not ready for a 1:1 intensive (or just want to DIY at your own pace), this Notion workbook can get you started on building the foundations of a personal brand.

Inside, you’ll:
✅ Define what makes your presence recognisable and resonant
✅ Build a show-up rhythm that flexes with your real life and real energy
✅ Create content that feels like something you would actually create online, that also cements your expertise

Submit your interest! 📨

Hey there!
My name is
I’ve got my eye on the
My 2 biggest struggles with my personal brand are...
Here’s a little about my brand and everything I do:
I knew I had to reach out after seeing the work you did for / the post about...
You can reach me at
Oh and my website / Instagram handle is
Thank you!
Wooh - your inquiry just landed in my inbox!

I’ll get back to you within 1-2 business days 🤩
Feel free to stalk my Instagram in the meantime
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